| We have an integrated view of key operational and customer information |
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| The company is investing in the necessary digital skills. |
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| Digital initiatives are coordinated across silos such as functions or regions. |
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| Senior executives and middle managers share a common vision of digital transformation. |
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| The IT unit’s performance meets the needs of the company. |
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| We sell our products and services through digital channels |
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| Roles and responsibilities for governing digital initiatives are clearly defined. |
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| IT and business leaders work together as partners. |
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| We use analytics to make better operational decisions |
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| We are using digital technologies to understand our customers better |
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| The company is promoting the necessary culture changes for digital transformation. |
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| Technology is allowing us to link customer-facing and operational processes in new ways |
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| We use digital technologies to increase the performance or added-value of our existing products and services |
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| We have launched new business models based on digital technologies |
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| Our core processes are automated |
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| We use digital channels to market our products and services |
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| Digital initiatives are assessed through a common set of key performance indicators. |
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| There are possibilities for everyone in the company to take part in the conversation around digital transformation. |
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| Senior executives have a transformative vision of the digital future of our company. |
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